This is essential to store clicks, openings. The categorization that is made is mainly to know if the end user has control over a single table, or over several in the tool's interface.Įven seemingly single-table solutions are based on relational databases. In reality, all campaign management solutions are built on a relational database. Actito's Datamart Studio They all have relational databases in fact? This table could be linked to the contact table, the table containing orders, the product catalog, etc. A shopping cart table, with all the active, validated or abandoned carts. We could also have given many other examples of tables. This "USERID" will make it possible to know to whom a command of the "ORDERS" table belongs.Įxample of a table containing all the contacts (USERS): USERIDĭate of date of birth is placed directly in this table because there can only be one date of birth per individual.Įxample of a linked table containing all orders (ORDERS): ORDERID For example, a "USERID" is present for each individual in the "USERS" table.
Tables are generally linked together by numerical identifiers. It is a campaign management solution in which information about contacts can be found in different linked data tables (relational tables). But be careful, there is often a limit, and if you start to have very many columns, the system is not used properly. It is an email solution (router) in which all contact information is stored in a single data table.ĭate of most single table routing solutions, you can add columns as needed. īut what does mono and multi-table mean? Mono-table Technical information: registration date, registration ip, registration source.Personal information: name, first name, date of birth.Contact information: email address, phone number, postal address.Nameĭate of last return to the specific data of the CRM, we will find : Not far off! Clearly, the XLS file is often the most well-known data table used by everyone. The rows contain information (within the framework of a customer relationship strategy) relating to an individual, the columns define a particular type of data (name, first name, email, date of birth. A table in this case, is data that is structured in rows and columns.
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